Among the EU Member States, the highest shares of enterprises with web sales that used their own website or apps were reported in the Czech Republic (98%), Slovakia and Finland (both 97%). The lowest shares were observed in Slovenia (64%), Germany and Luxembourg (both 75%), Eurostat data have shown.

According to Eurostat, regarding the number of enterprises that sold their goods or services through an e-commerce marketplace, the highest shares were recorded in Italy (54%) and Germany (52%), followed by Austria and Poland (both 47%). Only 14% of enterprises with web sales used e-commerce marketplaces in the Czech Republic, Croatia and Finland. On average in the EU, the share was 39%.

The dataset includes enterprises located in the EU, employing at least 10 people, that received orders via a website or apps (web sales) in 2016.