With sophisticated AI, threats will become highly personalized, both for individuals and small businesses TEMPE, Ariz., and PRAGUE, Dec. 7, 2023  /PRNewswire/ -- Gen™ (NASDAQ: GEN), a global leader dedicated to powering Digital Freedom through its family of Cyber Safety brands' cybersecurity solutions, today released its top cyberthreat predictions for 2024. Gen experts stress the need for consumers to be on the lookout for highly individualized threats. From cybercriminals using deepfakes to mimic the voice and appearance of family or colleagues to spyware apps delivered via believable ads or direct messages, this year it will be more critical than ever to double check that what you think you see, hear, read and click in 2024 is what it appears to be.

Google is committed to fighting the spread of misinformation online. We take the task of providing access to high quality, trustworthy, and credible content very seriously. And we're not doing it alone. We continuously adapt our policies, product features and technologies to prevent abuse, as well as openly sharing our technology, supporting fact-checkers and academics globally, testing innovative prebunking campaigns and participating in the strengthened EU Code of Practice on Disinformation.