Whereas in the past, fashion trends were set by designers at their own shows, today the opposite is true – customers themselves determine what they expect from fashion. Fast fashion is increasingly becoming the target of criticism, as people expect sustainability, quality and a perfect shopping experience across channels. If they want to survive, and better yet prosper, both major and small fashion-industry players must respond accordingly. And those brands that have long played a role in shaping current trends or are quick to adopt them represent interesting investment potential.  

At the end of April, the European Commission adopted new rules on regional aid to enter into effect on 1 January 2022. The new rules bring significant changes, in particular for applicants for investment incentives, as they also concern the Czech Investment Incentives Act, under which investment incentives are provided.