The United Kingdom of Great Britain and Northern Ireland (hereinafter as ‘the United Kingdom‘) stopped being a member of the EU on 31 January 2020. A ‘transition period‘ has been underway from 1 February 2020 to 31 December 2020, where the procedures in the area of taxation and customs remained the same as if the United Kingdom had remained a member of the EU.

The EU has been focusing on improving and strengthening the consumer protection rules following market developments. In April 2018, the European Commission proposed new rules as part of the “New Deal for Consumers”. This new deal aims to strengthen consumer rights online, give consumers the tools to enforce their rights, introduce effective penalties for violations of EU consumer law, track dual quality of consumer products and improve conditions for businesses.